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Is the Tech Startup Industry Dying?

When was the last time you used a search engine that wasn’t Google, or a social media outlet that wasn’t owned by Facebook? For most Americans, it’s probably been a while. In fact, market-research figures have shown that Google gets about 77 percent of U.S. search advertising revenue, Facebook’s share of mobile social media traffic is about 75 percent, and Google and Facebook combined control about 56 percent of the mobile ad market. And let’s not Read more…

By Caroline Crossland, ago
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Tech Trends of 2018

As technology evolves, we have seen a shift of focus from flashy new gadgets to the underlying technology that makes these gadgets work. In recent years, this has largely been driven by artificial intelligence, which is increasingly permeating a wider range of our lives. Because of artificial intelligence, we will see everything continue to get “smarter”, more connected and more efficient. So, without further adieu, here are five trends in technology that you should look Read more…

By Caroline Crossland, ago
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Do Remote Workers Help or Hurt Your Company?

If you’ve ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part of Read more…

By Caroline Crossland, ago
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Net Neutrality: The Good, The Bad, and The Ugly

Unless you’ve been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission’s vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it’s easy to get caught up in your own opinion, Read more…

By Caroline Crossland, ago
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Breaking The Silence: Gender Discrimination In The Tech Industry

In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern Read more…

By Caroline Crossland, ago
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How to Measure The Success of Your Mobile App

Data is the backbone of maintaining a successful mobile app and keeping your users happy. However, knowing what data to look at and how it should be interpreted can be difficult, as every marketing channel has a different set of metrics. Understanding how to analyze the metrics that matter for a mobile app, and what to do with the information can make or break the success of your app, so here is an overview of Read more…

By Caroline Crossland, ago
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How Augmented Reality is Impacting Different Industries

Augmented reality has official hit the big time. With both Androids and iPhones now coming equipped with development kits for their mobile devices, adding AR elements to apps has become much easier, and much more common. The world seems pretty convinced that AR is a huge part of the next big wave of technological innovation, but how many areas of our lives will it actually reach? Which industries need to look out for changes due to augmented reality? Read more…

By Caroline Crossland, ago
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4 Ways to Reduce Your Customer Acquisition Costs

Customer acquisition is vitally important for any business, but it can be tricky to get just right. In order to be viable, businesses need to find the perfect balance of the cost to acquire a new customer, and the ability to monetize the customer. You can find your business’s customer acquisition cost using this simple formula: Total Cost of Marketing/Total Number of Customers Customer acquisition cost has even been called the “startup killer” because “the Read more…

By Caroline Crossland, ago
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Is Cryptocurrency and Blockchain Technology The Way of The Future?

The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven’t been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it’s time to take notice. If it’s still a foreign concept to you, cryptocurrency is simply any form of currency that is decentralized, and strictly digital. With cryptocurrency, there is no need for intermediaries Read more…

By Caroline Crossland, ago
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Use Deep Linking to Improve User Acquisition and Retention

It’s happened to all of us. You have an app which you are already logged into, and you receive an email or push notification with a link to a specific service or deal in the app. But upon clicking the link, it opens in the mobile website, forcing you to log in and proving difficult to find this same location in the app. Wouldn’t it be great if this link opened in the app instead? Read more…

By Caroline Crossland, ago