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App Store Optimization Guide: How to Keep Up in a Mobile World

More than half of the world now uses a smartphone – a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves – a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps. As the use of apps Read more…

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Agile vs. Lean: What’s the Difference and Which is Better?

Over the course of a project, you’ll have to make hundreds of decisions. One of the first, and possibly most important decision you’ll make, is which project management methodology to use. For the past couple of decades, a variety of different methodologies have gained popularity, and there seems to be a lot of conflict over which is “better” and why. Though this is a pretty well-worn topic, I’m here to throw in my perspective on Read more…

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Why Your Business Needs an MVP

Modern day major tech companies such as Facebook, Instagram, Dropbox, and Snapchat, to name a few, all started as an idea. However, what sets their ideas apart from start-ups like Electroloom, is that the founders first launched their idea with a Minimum Viable Product, or MVP. A minimum viable product is the the most basic version of a product that can still be released. The idea is that you spend minimal development time and resources getting Read more…

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What is a Progressive Web App (PWA)? Founders Guide.

In 2015, Google proposed an exciting new approach to app development, which would revolutionize the way that people access the web from mobile devices. They dubbed this new method “progressive web app”, or PWA. This concept brought a great deal of buzz at the time. Developers and users alike were excited about the prospect of a seamless interface that brings together the best aspects of both native mobile apps and the web. However, as with Read more…

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How do I drive traffic to my new website using SEO (Intro)?

Everyone agrees that establishing your brands presence online is vitally important, but how do you stand out? Knowing how to gather and interpret data about your websites traffic is critical to your long term success. The solution generally involves two major steps: Data Gathering and Analysis: This can be summed up as the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making. SEO Read more…