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Breaking The Silence: Gender Discrimination In The Tech Industry

In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern Read more…

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How to Measure The Success of Your Mobile App

Data is the backbone of maintaining a successful mobile app and keeping your users happy. However, knowing what data to look at and how it should be interpreted can be difficult, as every marketing channel has a different set of metrics. Understanding how to analyze the metrics that matter for a mobile app, and what to do with the information can make or break the success of your app, so here is an overview of Read more…

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How Augmented Reality is Impacting Different Industries

Augmented reality has official hit the big time. With both Androids and iPhones now coming equipped with development kits for their mobile devices, adding AR elements to apps has become much easier, and much more common. The world seems pretty convinced that AR is a huge part of the next big wave of technological innovation, but how many areas of our lives will it actually reach? Which industries need to look out for changes due to augmented reality? Read more…

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4 Ways to Reduce Your Customer Acquisition Costs

Customer acquisition is vitally important for any business, but it can be tricky to get just right. In order to be viable, businesses need to find the perfect balance of the cost to acquire a new customer, and the ability to monetize the customer. You can find your business’s customer acquisition cost using this simple formula: Total Cost of Marketing/Total Number of Customers Customer acquisition cost has even been called the “startup killer” because “the Read more…

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Is Cryptocurrency and Blockchain Technology The Way of The Future?

The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven’t been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it’s time to take notice. If it’s still a foreign concept to you, cryptocurrency is simply any form of currency that is decentralized, and strictly digital. With cryptocurrency, there is no need for intermediaries Read more…

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Use Deep Linking to Improve User Acquisition and Retention

It’s happened to all of us. You have an app which you are already logged into, and you receive an email or push notification with a link to a specific service or deal in the app. But upon clicking the link, it opens in the mobile website, forcing you to log in and proving difficult to find this same location in the app. Wouldn’t it be great if this link opened in the app instead? Read more…

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Update Your App For iOS 11

Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11. Why, you ask should you care so much about this software update? Well, the answer is pretty simple: with every release of a new operating system, Apple gives special attention to apps that are updated for the new iOS. Whether you’re Read more…

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How To Promote Your New App

As of January 2017, there were over 2.2 million apps in the App Store and over 2.5 million in Google Play Store, and these numbers are only increasing every day. Needless to say, this means that if your business is coming out with an app, you need a pretty killer user acquisition strategy in place before you even launch. If you don’t have a promotional strategy in place already, fear not – I’ve put together a Read more…

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Top 4 Reasons Mobile Apps Fail – And How To Prevent Them

It’s no secret that mobile is the way of the future. If you don’t have an app, or at least a mobile-first website, you are already well behind your competitors. In the past two years alone the number of apps in the app store has nearly doubled, but with the number of apps growing every day, a vast majority of mobile apps just do not get enough share of this market to sustain and survive as Read more…

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4 Tech Trends That Will Change Your Business

Technology is always changing, and if you want your business to survive, you need to change with it. The past few years have been ripe with exciting technological innovations, and the impact of these will reach far beyond the tech industry. As a business, it is vital to stay up to date with the changes on the horizon and how they could improve or impact your business. These changes can have the power to vastly improve Read more…