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Update Your App For iOS 11

Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11. Why, you ask should you care so much about this software update? Well, the answer is pretty simple: with every release of a new operating system, Apple gives special attention to apps that are updated for the new iOS. Whether you’re Read more…

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How To Promote Your New App

As of January 2017, there were over 2.2 million apps in the App Store and over 2.5 million in Google Play Store, and these numbers are only increasing every day. Needless to say, this means that if your business is coming out with an app, you need a pretty killer user acquisition strategy in place before you even launch. If you don’t have a promotional strategy in place already, fear not – I’ve put together a Read more…

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Top 4 Reasons Mobile Apps Fail – And How To Prevent Them

It’s no secret that mobile is the way of the future. If you don’t have an app, or at least a mobile-first website, you are already well behind your competitors. In the past two years alone the number of apps in the app store has nearly doubled, but with the number of apps growing every day, a vast majority of mobile apps just do not get enough share of this market to sustain and survive as Read more…

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4 Tech Trends That Will Change Your Business

Technology is always changing, and if you want your business to survive, you need to change with it. The past few years have been ripe with exciting technological innovations, and the impact of these will reach far beyond the tech industry. As a business, it is vital to stay up to date with the changes on the horizon and how they could improve or impact your business. These changes can have the power to vastly improve Read more…

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Does Your Business Need A Mobile App?

I’m sure you’ve heard it; the spiel from business owners and developers about how creating an app will grow your business off the charts. But if you haven’t built an app already, you may be wondering: does my business really need an app? And why? For most business having an app can hugely improve sales, growth and customer satisfaction. There are a million success stories, and you need only look around to see that most Read more…

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How to Retain Users – The Guide to Ultimate Growth

There are approximately three million apps in the Google Play Store and Apple App Store combined, and consumers are spending 84% of their time in only five of those apps. Furthermore, the average Android app loses about 80% of its daily active users within the first three days, and about 90% by the first month. What percentage of users do you think come back to your app three days after downloading it? It’s about time developers start focusing on Read more…

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App Store Optimization Guide: How to Keep Up in a Mobile World

More than half of the world now uses a smartphone – a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves – a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps. As the use of apps Read more…

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Agile vs. Lean: What’s the Difference and Which is Better?

Over the course of a project, you’ll have to make hundreds of decisions. One of the first, and possibly most important decision you’ll make, is which project management methodology to use. For the past couple of decades, a variety of different methodologies have gained popularity, and there seems to be a lot of conflict over which is “better” and why. Though this is a pretty well-worn topic, I’m here to throw in my perspective on Read more…

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Why Your Business Needs an MVP

Modern day major tech companies such as Facebook, Instagram, Dropbox, and Snapchat, to name a few, all started as an idea. However, what sets their ideas apart from start-ups like Electroloom, is that the founders first launched their idea with a Minimum Viable Product, or MVP. A minimum viable product is the the most basic version of a product that can still be released. The idea is that you spend minimal development time and resources getting Read more…

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What is a Progressive Web App (PWA)? Founders Guide.

In 2015, Google proposed an exciting new approach to app development, which would revolutionize the way that people access the web from mobile devices. They dubbed this new method “progressive web app”, or PWA. This concept brought a great deal of buzz at the time. Developers and users alike were excited about the prospect of a seamless interface that brings together the best aspects of both native mobile apps and the web. However, as with Read more…